E-commerce Marketing Lead Job Opening at MCH LTD – Lagos, Lagos State

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MCH LTD

Position: E-commerce Marketing Lead

Industry: Company E-commerce, Fashion Retail

Employment Type: Full-Time

Placement: Lagos, Lagos State

Job Description

MCH LTD is seeking candidates for a position in E-commerce Marketing Lead based in Lagos, Lagos State. If you are interested in this opportunity, please review the details below.

MCH LTD is a dynamic and innovative company based in Nigeria, currently seeking a talented E-commerce Marketing Lead to join our team in Lagos. As an E-commerce Marketing Lead at Makiti, a Nigerian fashion retail store under MCH LTD, you will play a crucial role in driving online sales and revenue growth through strategic e-commerce management and performance marketing initiatives. Established in 2021 and expanding to a physical store in 2023, Makiti specializes in affordable UK fast fashion, making it accessible to Nigerians. With ambitious plans for 2024 and beyond, we need a dedicated professional to help us achieve our goals.

In this role, you will be responsible for optimizing our online shopping experience, maximizing ROI from digital advertising campaigns, and leading efforts to enhance customer acquisition and retention. You will execute strategies to drive traffic, increase conversion rates, and maximize sales through the e-commerce channel. Additionally, you will assist with pricing strategies, promotions, and merchandising efforts to optimize product visibility and drive sales.

Your expertise in performance marketing campaigns across various digital channels, including PPC, email marketing, social media advertising, and influencer marketing, will be crucial. You will develop and manage advertising budgets effectively, using performance tracking tools to optimize campaign performance, targeting, and messaging. Collaboration with cross-functional teams to align e-commerce and performance marketing initiatives with broader business goals is essential.

The ideal candidate will have a strong analytical background, in-depth knowledge of digital advertising platforms and channels, and experience with email marketing platforms. Excellent communication, collaboration, and project management skills are required, along with creative thinking and problem-solving abilities. This is a hybrid position, requiring physical presence twice a week on-site, with a start date of July 1, 2024.

Job Detail

Responsibilities

  • Oversee the day-to-day operations and optimization of the e-commerce platform (Shopify) ensuring a seamless and user-friendly shopping experience.
  • Execute strategies to drive traffic, increase conversion rates, and maximize sales through the e-commerce channel.
  • Assist with pricing strategies, promotions, and merchandising efforts to optimize product visibility and drive sales.
  • Analyze e-commerce metrics and KPIs to identify growth opportunities and implement data-driven strategies to achieve business objectives.
  • Execute and optimize performance marketing campaigns across various digital channels, including PPC, email marketing, advertising, social media advertising, and influencer marketing.
  • Develop and manage advertising budgets effectively to maximize ROI and achieve performance targets.
  • Use performance tracking tools to optimize campaign performance, targeting, and messaging.
  • Develop the social media marketing strategy, including preparing content briefs for content creators and directing them on video content for social media marketing.
  • Implement email marketing campaigns to engage customers, drive repeat purchases, and increase customer lifetime value.
  • Collaborate closely with cross-functional teams to align e-commerce and performance marketing initiatives with broader business goals.
  • Stay informed about industry trends and best practices in e-commerce, performance marketing, email marketing, and social media advertising to drive innovation and competitive advantage.

Job Requirements

Before applying, please take the time to thoroughly review and comprehend the job requirements outlined below. Ensuring that you meet all the specified criteria will significantly enhance your candidacy for the E-commerce Marketing Lead position at MCH LTD:

Qualifications

  • Proven track record of driving online sales and revenue growth through effective strategies and campaigns.
  • Strong analytical skills and proficiency in data analysis tools, with experience in web analytics platforms preferred.
  • In-depth knowledge of digital advertising platforms and channels.
  • Experience with email marketing platforms and paid advertising across social media channels.
  • Excellent communication, collaboration, and project management skills.
  • Creative thinking and problem-solving ability.
  • Results-oriented mindset with a focus on delivering measurable outcomes and driving business impact.

Education Requirements

  • Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
  • Advanced degree or relevant certifications are a plus.

Experience Requirements

  • Minimum of 3 years of experience in e-commerce, performance marketing, email marketing, and social media advertising in retail.

Skills

  • SEO experience
  • Excellent writing skills
  • Strong analytical skills
  • Proficiency in data analysis tools
  • Experience in web analytics platforms
  • Knowledge of digital advertising platforms
  • Experience with email marketing platforms
  • Experience in social media advertising
  • Excellent communication skills
  • Collaboration and project management skills
  • Creative thinking
  • Problem-solving ability

Salary, Benefits and incentive

Provided below are the offerings in terms of salary, benefits, and incentives awaiting you in the role of E-commerce Marketing Lead at MCH LTD:

Salary

NGN 200,000 - 300,000 per-Month.

Job Benefits

  • HMO & Pension
  • Internet Allowance
  • Clothing Allowance

Incentive Compensation

  • Paid Assessment
  • Performance Bonuses

Date posted: June 14, 2024

Posted on: Lagos

Apply

To apply for the E-commerce Marketing Lead position at MCH LTD, please click the button below:

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Submit your CV, cover letter, and portfolio (applications without a portfolio and cover letter won’t be considered). The application deadline is June 23, 2024. Fill out the application form first and wait for HR to call for an interview before visiting the company in person. Applying for free jobs is free of charge. If you find a vacancy that indicates fraud, please report it.

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