Job Opportunity – Commercial / Category Associate – Beverage at Workforce Group in Enugu, Enugu State

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Workforce Group

Position: Commercial / Category Associate - Beverage

Industry: Company Business Consulting, Beverage

Employment Type: Full-Time

Placement: Enugu, Enugu State

Job Description

Workforce Group is seeking candidates for a position in Commercial / Category Associate - Beverage based in Enugu, Enugu State. If you are interested in this opportunity, please review the details below.

Workforce Group is a leading business support services provider dedicated to enhancing business performance, optimizing growth, and achieving exceptional results across diverse sectors such as Technology, Telecoms, Oil & Gas, Financial Services, FMCG, and more. We are currently seeking a dynamic and experienced Commercial / Category Associate to join our team in Enugu. The successful candidate will play a critical role in driving business development, revenue, and profit by building relationships with prospective clients and converting them into satisfied customers.

The Commercial / Category Associate will work closely with the Category Commercial Lead to achieve company goals and growth targets. This role involves delivering engaging presentations, managing client communications, and driving customer acquisition. The ideal candidate will have a proven track record in B2B sales, preferably in the food or hospitality industry, and possess excellent numerical, interpersonal, communication, and people management skills. They will also be tech-savvy and willing to work with/sell SaaS solutions.

Key responsibilities include implementing strategies to drive sales growth, achieving sales targets, partnering with brands to drive product distribution in on-trade and off-trade channels, and actively seeking new sales opportunities through cold calling, networking, and social media. The Commercial / Category Associate will strengthen relationships with existing clients, explore opportunities for upselling or cross-selling, and prepare and deliver presentations on products and services.

Job Detail


  • Follow and achieve departmental sales goals on a monthly, quarterly, and yearly basis.
  • Implement strategies to drive sales growth and meet or exceed targets.
  • Partnership with brands to drive distribution of products in the on-trade/off-trade channel.
  • Actively seek new sales opportunities through cold calling, networking, and leveraging social media platforms.
  • Identify and engage with potential clients to generate leads and expand the customer base. Prepare and deliver appropriate presentations on products and services.
  • Strengthen relationships with existing clients and contacts, exploring opportunities for upselling or cross-selling.
  • Proactively seek potential clients, establish new business relationships, and nurture them to generate future sales.

Job Requirements

Before applying, please take the time to thoroughly review and comprehend the job requirements outlined below. Ensuring that you meet all the specified criteria will significantly enhance your candidacy for the Commercial / Category Associate - Beverage position at Workforce Group:


  • Proven track record in B2B sales and conversion.
  • Good relationships with lounges, clubs, or restaurants that are easily convertible.
  • Excellent numerical, interpersonal, communication, and people management skills.
  • Tech savviness and a willingness to work with/sell SaaS.
  • Proven ability to meet and exceed sales targets.
  • Proven track record of successfully managing customer relationships.
  • Strong verbal and written communication skills.

Education Requirements

  • Bachelor's Degree in Business, Marketing, Communication, or related fields.

Experience Requirements

  • Minimum of 4 years of experience in sales, preferably in a B2B food or hospitality industry.


  • Sales strategy
  • Communication
  • Marketing

Salary, Benefits and incentive

Provided below are the offerings in terms of salary, benefits, and incentives awaiting you in the role of Commercial / Category Associate - Beverage at Workforce Group:


NGN 150,000 - 250,000 per-Month.

Job Benefits

  • Competitive salary
  • Professional development opportunities
  • Health benefits
  • Performance-based incentives

Incentive Compensation

  • Performance bonuses
  • Sales commissions

Date posted: July 1, 2024

Posted on: Enugu


To apply for the Commercial / Category Associate - Beverage position at Workforce Group, please click the button below:

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This role is ideal for a proactive and driven individual who is passionate about sales and business development within the beverage industry. The successful candidate will have the opportunity to work in a dynamic environment and contribute significantly to the growth and success of Workforce Group.